This is Antwerp's award winning logo - its visible on anything from coffee cups to planning application forms. I've been pondering just why its so successful and here are a few of my thoughts. For a start Antwerp is a kind of grey place, even the fashion here doesn't stray far outside the black and white. So a bright orange sunny logo is just the ticket. Its also very simple and very striking - so it lends istelf to many different locations. For example check out the flags and christmas lights in A's along Antwerps main shopping street this Christmas above right.
I've tracked down the firm who designed it - Redstar Design [ www.redstardesign.be] but rather dissapointingly this is no underground cell but an offshoot of LDV United who themselves are owen by media giants WPP. However this being forgiven I must say that LDV deo have a sharp website with an interesting and eloquent argument for why a brand is important. It's something to do with following your favourite football team.
Check it out here Anyway Happy Christmas to all our readers and have many good wishes for 2009, which as they are saying here in Antwerp - just has to be better than last year!