This is Antwerp's award winning logo - its visible on anything from coffee cups to planning application forms. I've been pondering just why its so successful and here are a few of my thoughts. For a start Antwerp is a kind of grey place, even the fashion here doesn't stray far outside the black and white. So a bright orange sunny logo is just the ticket. Its also very simple and very striking - so it lends istelf to many different locations. For example check out the flags and christmas lights in A's along Antwerps main shopping street this Christmas above right.